Why online communities stop feeling useful
Ever felt alone in a crowded room? Yeah, me too.
Most online communities feel the same.
They’re too big. Too noisy. Too dead.
I try to engage, but it always goes the same way:
I follow people, but rarely see their updates.
I join groups, but they’re too big, too broad, or just full of self-promotion.
I save posts, but can’t organise them for future reference.
What’s going on?
From 10+ years across every social platform under the sun, most of the big names miss the mark in the following ways.
Discovery is broken: you can’t reliably find the people, topics, or resources you care about.
Engagement is broken: conversations get buried in noise, or never reach the people who care enough to comment.
Incentives are broken: activity leans toward promotion, not connection.
What would you fix?
I’d love to know: If you could fix one thing about the professional communities you use today, what would it be?
Meanwhile, I’ve been working on something new that takes a different approach.
Smaller, more focused communities.
Content you can actually find later.
Conversations that get replies.
If this sounds good, you can join the waiting list here:
Subscribe below to receive my next post to your inbox.